In Malaysia, the concept of land leasing onto land title has been extended to the strata title of a multi-story building, known as the strata lease scheme. This case study aims to provide, firstly, an overview of strata lease schemes in Malaysia and, secondly, a discussion of how the intention of developing strata lease schemes led to the creation of a new township. Data were obtained through interviews and document reviews from a single case study named Bandar Baru Farlim in the State of Penang, Malaysia. This study highlights best practices in property development initiatives toward sustainable housing delivery.