Digitalization is challenging us - both privately and professionally. We must be able to adapt flexibly to all these changes. Educational institutions must be more than just a place of knowledge transfer. Against the background of a constantly changing society and working world, educational institutions must also teach future-oriented skills. In this way it is possible to make students fit for the working world of the (digital) future. We are currently experiencing a dynamic digital change in the real estate industry. New, data-driven business models are establishing themselves and in some cases replacing previous models and companies. New market players (e.g. Amazon, Google, Airbnb) are successively conquering the real estate industry with innovative technologies. Revolutionary or part of continuous evolution? The presentation looks at ways of thinking of traditional and new market players, motivates to "thinking outside the box" and provides suggestions for implementation in teaching.