This article chronicles the past, present, and future of the American Real Estate Society (ARES). The primary mission of ARES is to be the leading real estate research and education organization globally that influences real estate thought leadership and decision making. To accomplish this mission, the entrepreneurial leadership of ARES developed six real estate journals, a special topics monograph series, an extensive newsletter, and an Annual Meeting that now features over 200 research paper presentations, 18 panel sessions, a Doctoral Seminar, and an all-day ëëCritical Issues Seminaríí that is jointly organized and sponsored by major industry trade associations. ARES has over 1,400 members and is managed by an allvolunteer team of 15 officers, 20 directors, 25 appointed position holders, 3 international board representatives, and 14 committees. It is financially supported by regular member dues, industry contributions for premium memberships and journal underwriting, and a Foundation that has over eighty ëëfellowsíí that contribute annually to support various special ARES activities. The organization has been instrumental in originating and developing seven other regional real estate ëësisteríí societies throughout the world, a job opportunity website for members and students, and an Education Tract that focuses on the development of best practices in real estate education throughout academia and industry. Excellence in research, education, and ARES service is recognized annually through many awards and prizes announced at its Annual Meeting.