Practitioners and researchers are of constant quest for a more accurate understanding of the places ability to support functionality and building performance to be able to create places that support the functions intended by the purpose of a place. Interorganizational product development, focus on ideation phase, is one of the most intriguing areas due to its vital importance of company competitiveness. The role of trust and the quality of the place are continuous interaction. The importance of trust in ideation phase and the characteristics of a place to support ideation phase are studied with the aspiration to gain more understanding about the relationship between trust and place.

The goal of this paper is to provide an overview of the importance of trust in ideation phase of an intraorganizational product development project and study, what kind of physical and virtual spaces support that phase. More precisely the aim is to study trust in connection with participants willingness and ability to do his or her responsibilities in that phase, the willingness and ability to listen and resolve conflicting objectives, willingness to support all the participants, so that the project is successful in accordance with the objectives of all parties and the ability to detect and take into account the essential objectives in terms of the overall goals. How to describe the relationship between the importance of trust and requirements for the place in ideation phase of an intraorganizational product development project?

Methods, face-to-face interview for 10 participants was conducted and the answers analyzed with content analysis.

The conclusion of this study is that a space supporting idea generation on interorganizational product development process, should support creative, visual and energetic teamwork, whether the platform is physical or virtual. A place supporting ideation phase was described to be informal and open, shared between team members. It should have elements that support democracy among the team members. It should support the communication and formation of shared language, values and goal. Trust for team members having good will towards each other, affect based trust, was considered more important as the cognition based trust. In ideation phase there was an emphasis towards trust supporting team work and space supporting team interaction.

The practical implications can be drawn to guide managers in campus development and developpers of innovation