In today's market it's crucial for a real estate owner to understand the strengths and weaknesses of their shopping centre to maximize their revenue. Newsec's product, the 'Shopping centre diagnosis' (Kˆpcentrumdiagnosen), helps diagnose a shopping centre based on a review and analysis of market conditions, competition, brand issues, status and development possibilities. Behind the product lies our collected knowledge and competence on everything ranging from marketing, concept development and customer behaviour to valuation, investment advice and asset management. The report helps identify possible difficulties and opportunities and also gives the client a tool box for further enhancement of their business.