Interventions in urban land regeneration markets to stimulate economic development are a policy option in assisting economic restructuring. Such interventions can be solely based on stimulating property investment and development within areas designated as needing support. Alternatively such interventions can include the promotion of specific market or enterprise sectors as part of a wider development policy agenda. The urban regeneration project in central Dublin based upon the International Financial Services Centre represents an ambitious urban regeneration project with clustered specialisation as part of the regions economic restructuring on a formerly derelict docklands site. This paper explores the changing perspectives of developers occupiers and policy makers involved in the project and are based upon ongoing research on urban regeneration policy at UCD. In particular the paper examines the role and cost of incentives and supporting measures for the project and critical issues for the areas future development.