%0 Conference Paper %B 11th European Real Estate Society Conference %D 2004 %T Relationship Marketing and the Real Estate Services Market %A del Alcàzar Martìnez, Benjamin %A Cantalejo García, Francisco %A Molina Ruiz, Salvador Javier %X In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing ñ indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis. %B 11th European Real Estate Society Conference %S ERES: Conference %C Milano, Italy %8 06/2004 %G eng %3 RePEc:arz:wpaper:eres2004_123 %! Conference 2004 %& Marketing and Branding Issues %R 10.15396/eres2004_123