%0 Unpublished Work %D 2014 %T Consumer Behaviour in Real Estate, in India %A Sundrani, Deepak %X

An identical house in a different location is not priced the same. This is because a home-buyer does not pay only for the physical construction but for a lot of externalities like location, amenities, etc. Many authors have pointed out that most home-buyers have to make a trade-off, such as location for the size of the house, etc. In this paper, the researcher has tried to explore which segment of the urban home-buyers, give priority to which factor. The Hypotheses are that Price is the most important influencing factor for buyers of a small house ( 1 Bedroom + Hall + Kitchen), Location is the most important influencing factor for a moderate size house ( 2 Bedrooms + Hall + Kitchen) and Amenities is the most important influencing factor for a large house ( 3 Bedrooms + Hall + Kitchen). The study was carried out in Pune ( in India). A sample of 600 home-buyers ( 200 of 1 BHK, 200 of 2 BHK and 200 of 3 BHK, who had recently purchased a house were administered a structured questionnaire and the empirical analysis proved that for 1 BHK and for 2 BHK, the hypotheses were proved correct, but for 3 BHK the Product characteristics were the most important influencing factor instead of the amenities.

%B 21st Annual European Real Estate Society Conference %S ERES: Conference %C Bucharest, Romania %G eng %U http://library.eres.org/cgi-bin/rsa98.pl?conf=ERES2014&type=session&theme=G &slot=2710 %3 RePEc:arz:wpaper:eres2014_64 %! Conference 2014 %R 10.15396/eres2014_64