TY - CONF T1 - Relationship Marketing and the Real Estate Services Market T2 - 11th European Real Estate Society Conference Y1 - 2004 A1 - del Alcàzar Martìnez, Benjamin A1 - Cantalejo García, Francisco A1 - Molina Ruiz, Salvador Javier AB - In the current work we argue for the need for a radical change of orientation in the professional activity of the property managers in Spain. Traditionally this sector has been completely oblivious to the philosophy and practice of marketing ñ indeed it might even be considered to be still locked into what is known in marketing as a production orientation. There are a number of elements that, to a certain extent, allow us to start from this general hypothesis. JA - 11th European Real Estate Society Conference T3 - ERES: Conference CY - Milano, Italy U3 - RePEc:arz:wpaper:eres2004_123 J1 - Conference 2004 ID - oai:eres.id:eres2004_123 M3 - 10.15396/eres2004_123 ER -