In the paper we explore sustainable development trends in the Real Estate sector in an emerging economy of Belarus.

Based on a survey method and empirical analysis we detect the main obstacles that restrain ESG-orientation in an activity of the Real Estate companies in Belarus. The major of that are very weak awareness among key stakeholders regarding potential benefits of and incentives for a sustainable orientation, the absence or failure of sustainability factors in strategies and operative plans, general macroeconomic difficulties. At the same time experience from developed countries shows that a possible way of achieving high innovative activities for Belarusian Real Estate sector lies in the field of sustainability business models promotion. The regulatory measures that should be taken for encouraging sustainability practice in Belarus are outlined in the paper.