British high street shopping centres are suffering high vacancy rates and a large extent of the ‘blame’ is placed on the web. The UK has the greatest proportion of internet sales in the world and there are inevitable implications for existing high street shops, retail parks and out of town malls. This paper seeks first to look at the ways the internet has already changed shopping and its impact so far on real estate of different retail sectors. It then examines potential strategies for retailers to embrace the web. It considers how the strategies vary between retail sectors, including books, CDs/DVDs, food, department stores, clothes, and white goods. The research seeks to quantify the impacts by reference to company reports and other published sources. The paper seeks to relate these strategies back to current retail property market trends and discusses the implications for the future of retail investment.