The increasing demand for market transparency and the growing number of real estate publications are evidence for the process of professionalization of both the real estate industry and the real estate media landscape. In order to meet the demand for rising quality standards, real estate journalists need to understand real estate markets and media systems not only in their home markets but in foreign markets as well. The knowledge and understanding of different market structures helps real estate journalists to improve working processes, the interaction with different market players and the output of their work. This paper provides insight into the structure of real estate journalism in Europe, especially in Austria, France, Germany, Spain, Switzerland and the UK. Different types of newspapers and special interest literature are examined. Real estate journalism is analysed reflecting the general structure of the media landscape and the real estate market structure in each country.