The accession of ten new EU members in 2004 with an orderly queue forming for 2007 and thereafter has been changing the pattern of trade and therefore distribution in Europe for a decade or more. New and growing markets place a great strain upon supply chains that have not been optimized for the purpose. This paper looks at the new geography of Europe from the perspective of the creation of distribution hubs. Using low-level output and population data it draws out a spatial model that identifies sub-regions most suitable for distribution uses and compares the findings with available market data to identify opportunities.