This paper asks; what is the European industrial market and how does it relate to the office market? It provides an analysis of rental growth, past and future and then discusses the driving forces creating demand in the industrial market? The paper identifies some of the key locations (hotspots) across Europe with reference to airports, seaports, road, rails, etc.. It makes reference to a recent King Sturge survey of 25 industrial locations across Western and Eastern Europe. The paper suggests how to identify locations for occupiers ñ using the King Sturge European industrial Occupier EUREKA chart, followed by a discussion of the impact of population density on the EUREKA chart. (European Real Estate Kritical Analysis charts) The paper concludes by providing an understanding of how investors might approach European industrial investment, with reference to the King Sturge European industrial Investment EUREKA chart.